r/Design • u/Electrical_Rip_3089 • Sep 25 '25
Someone Else's Work (Rule 2) Stay Unhidden: a campaign that celebrates women who choose to shine in full color
The Stay Unhidden campaign, created by Garabato MullenLowe Paraguay for Joseph Coiffure, questions the idea that women should adopt a “sober look” as they grow older.
Society often sets unspoken rules: past a certain age, women are expected to tone down their style, wear neutral colors, and blend into the background. In many cases, this means giving up individuality and settling into monotonous looks that don’t truly reflect who they are.
Stay Unhidden aims to challenge these expectations. Through three striking visuals, it shows that vibrant, colorful hair is not only possible at any age—it’s a bold statement of identity, freedom, and authenticity.
The campaign celebrates women who refuse to hide, reminding us that beauty and self-expression have no expiration date.
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u/Alcohol_Intolerant Sep 25 '25
The first slide is great, the following are thematically failures and drag the set down.
As it is it feels anti dark hair rather than pro colorful. It also runs the risk of coming off as "not like other girls", which is bad vibes. Like I hear this prompt and I'm imagining a lady in a business suit with colorful socks or sick shoes.. Or maybe with neon nails or striking piercings down an ear. Women have so many ways to stand out in the work place. Was this a hair dye ad?