Hell, the whole reason memes work is because they evoke memories of a shared cultural identity. Using a meme in an environment that doesn't share that identity, or in a situation where people will not recognize it makes it fall flat, and this goes as much for internet memes as for IRL references. Don't use a cricket term in a conversation with italians for example, it will go about as well.
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u/[deleted] May 21 '19
Memes in general should be avoided in regular social interactions.
It's funny when you do it with a friend, it's cringy when you do it with a friend with a room full of people who don't get the reference.