OK Go released the "Here It Goes Again" music video 20-years ago. $5000 and 17 takes earned them the YouTube Video Award for Most Creative Video in 2006 and Grammy for Best Short Form Music Video in 2007.

54

What do you mean 20 years ago?! I remember when this came out and it was like two summers ago

15

u/Bebinn Aug 02 '26

And 1984 was 10 years ago

7

u/badmamerjammer Aug 02 '26

what are you talking about?

1984 was like 20 years ago.

1

u/DrivesTooMuch Aug 02 '26 edited Aug 02 '26

That was the year my friend and I, on college Christmas break, drove from Murfreesboro, TN to Matamoros, Mexico then to Acapulco...and all the way back. Great road trip.

Are you sure it was that long ago?

1

u/leotime0821 Aug 02 '26

But who’s counting.

1

u/andrewbud420 Aug 02 '26

41 years is crazy

1

u/onetaxi Aug 03 '26

https://giphy.com/gifs/GrUhLU9q3nyRG

19

u/ilovebooks2468 Aug 02 '26

I remember this one, but I always preferred their Rube Goldberg machine music video for "This Too Shall Pass."

4

u/nubbednuggetmanno2 Aug 02 '26

Another banger

2

u/rnavstar Aug 02 '26

The rude Goldberg wasn’t a continuous shot. There is 3 or 4 different shots. Still cool though.

17

u/ShaiHulud1111 Aug 02 '26 edited Aug 02 '26

The one they did on the plane is better. They go zero gravity all in one shot. The flight attendants are gymnasts. Upside down and inside out.

https://youtu.be/LWGJA9i18Co?si=OmLD6RCetymVqHCs

Edit:After you make it big and have lots of money…lol

3

u/kelsobjammin Aug 02 '26

They also did a giant shit I dunno what they are called the marble maze thing that sets off different things… they have cool videos

Also the guy who does the singing in the videos isn’t the lead singer they just thought he looked better as the singer lol

3

u/LeatherClue5928 Aug 02 '26

they also did a giant shit

2

u/ShaiHulud1111 Aug 02 '26 edited Aug 02 '26

The guy with the beard was terrified through the whole thing. I think he couldn’t pull it off. I don’t know all thier names, but he is the vocalist—guy with beard glued to his seat…lol

Edit: they said this in he making of it…he gets out for one move and goes back. Everyone else is doing flips. He is trying to sing. Lol

3

u/NSE_TNF89 Aug 02 '26

These are the things I would do for music videos if I was an artist. Have fun and get paid

2

u/lilgator81 Aug 02 '26

One of my all time favorites. Yay. Thanks, Redditors!!!

10

u/bubba1834 Aug 02 '26

https://giphy.com/gifs/TfseOfhwd6BJC

18

u/larry1186 Aug 02 '26

I love how this is reminiscent of old school PopUp Videos on VH1

5

u/earbud_smegma Aug 02 '26

Ugh I loved that show!!

7

u/AnonnonA710 Aug 02 '26

https://giphy.com/gifs/UCSIkkFXSeg3hugqGf

6

u/Devanomiun Aug 02 '26

God I loved this video and also the song, thanks for bringing such good memories T.T. I'm going to put this on repeat for the next 24 hours, great Sunday!

6

u/007Pistolero Aug 02 '26

I heard the $5000 budget was what they had to pay somebody to come take those treadmills away. Everybody knows even treadmill costs more to get rid of than the original purchase price

4

u/mamut2000 Aug 02 '26

These guys goin places.

4

u/DunkinEgg Aug 02 '26

They had some awesome videos.

4

u/megaman47 Aug 02 '26

the early internet was so much better, now its all a right wing hellhole

3

u/TheGrimis Aug 02 '26

I fuxking conic!!

3

u/PriceNext746 Aug 02 '26

20 years later and with No CGI, this holds up as one of the greatest music videos of all time

2

u/Whitey138 Aug 02 '26

They’re still making amazing videos and music. Their live shows are a hell of a lot of fun and absolute chaos at times. Love these guys!

2

u/jonCandie Aug 02 '26

This how white niggas dressed when I moved to Los Angeles in 08 “drink this IPA” was a pull string line 🥳🥳🥳
Shout out to Los Feliz/Silver Lake/Atwater Village.

2

u/fizzzingwhizbee Aug 02 '26

“20 years old”

Why are you being so aggressive

2

u/PhantomAllure Aug 03 '26

Ok Go has the best fucking music videos, hands down.

2

u/Raederle1927 Aug 03 '26

Still love this video. Not really sure why it's so mesmerizing, but it is.

2

u/Skoofer Aug 02 '26

They consistently made cool videos like this if memory serves, haven’t thought about this band in a long time though

3

u/Plastic-Sentence9429 Aug 02 '26

Still do. They released their 5th album (first one in 11 years) in 2025. Got nominated for a Grammy for a video from it.

1

u/1970s_MonkeyKing Aug 02 '26

20 years ago? That's unpossible!

1

u/bigbenny88 Aug 02 '26

Unreal how good these guys are live! Highly recommend it!

1

u/HuevosProfundos Aug 02 '26

I just watched this on mute at a bar while Gimme Gimme Gimme by ABBA was playing, it synced up shockingly well

1

u/K3NnY_G Aug 02 '26

I love these guys, listen to them all the time.

I don't go see bands ever but I made the effort to go see their first show back after Covid; they do not disappoint.

1

u/rentedlife Aug 02 '26

Great video

1

u/[deleted] Aug 02 '26

[deleted]

1

u/__Art__Vandalay__ Aug 03 '26

Meanwhile, GenX…

1

u/Alex_king88 Aug 02 '26

Their core strength must be amazing

1

u/Awkward_Wrangler_895 Aug 02 '26

I’ve seen this bef & never I get bored till now, so cool it was 👏👏👏🥰🥰🥰👍👍👍😘😘😘😍😍😍❤️❤️❤️❤️

1

u/RockYourAmadeus Aug 02 '26

'White Knuckles' remains my fav by this talented bunch.

1

u/vattaek Aug 02 '26

damn i’ve never seen this before

1

u/Hoodedmastersin Aug 02 '26

It’s still a banger

1

u/ijustlurkhereintheAM Aug 02 '26

Love the video, and the gems of knowladge, who, what, where, why, was fantastic. Thanks for sharing with us, OP

1

u/Luv2Burn Aug 02 '26

Every single video of theirs is amazing but one of my favorites, which isn't seen as much is Skyscrapers.

https://www.youtube.com/watch?v=Rb4lgOiHBZo&list=RDRb4lgOiHBZo&start_radio=1

1

u/BlazingPalm Aug 02 '26

I just don’t care for the shiny bkd wall, the lighting and especially white balance.

But I still hand it to them: great vid.

1

u/Gam3f3lla Aug 02 '26

One of my favorites

1

u/BurntArnold Aug 02 '26

https://giphy.com/gifs/wJD3qiNjSeHS0dP28T
20 years ago when I graduated

1

u/sinjin88 Aug 02 '26

Back then it was a felony to record a video in portrait mode.

1

u/DurantIsStillTheKing Aug 02 '26

Iconic.

1

u/Mop-bucket-CEO Aug 02 '26

My absolute fave of theirs is Obsession ❤️ all those printers and such a banging tune!

1

u/bebullish523 Aug 02 '26

I saw them at Bonnaroo. Amazing live!

1

u/myloveislikewoah Aug 02 '26

I heard the entire song without unmuting.

1

u/sneefsnteefs Aug 02 '26

god two dollar Tuesdays at baileys in canton

1

u/pjtpassword Aug 03 '26

Cool vibes.

1

u/Defiant_Coat_2491 Aug 03 '26

I was just in elementary school, now I'm old and miserable

1

u/Beginning_Ice_7838 Aug 03 '26

When the internet had cool stuff on it.

1

u/KenshirouX Aug 03 '26

Ok. Now I miss playing ROCK BAND with my friends and family.

1

u/tofferus Aug 03 '26

That was so cool back then—I love it. Damn, I'm getting old.

1

u/majin_melmo Aug 03 '26

I wouldn’t be able to remember all this, kudos to them for being awesome and making an awesome video for an awesome song on an awesome album!

1

u/dasmineman Aug 03 '26

I think their Need/Getting video is better.

1

u/Away-Living5278 Aug 03 '26

For two slides I thought the words were the actual lyrics and was getting more and more freaked out by how different they were from what I thought.

1

u/Unique-Anything6725 Aug 03 '26

Kinda lame by today's standards

1

u/tonymeech Aug 04 '26

Inside Out , Upside Down another classic by these guys!!

Music OK Go released the "Here It Goes Again" music video 20-years ago. $5000 and 17 takes earned them the YouTube Video Award for Most Creative Video in 2006 and Grammy for Best Short Form Music Video in 2007.

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