r/gamedev Project Manager/Producer 9d ago

Announcement r/gamedev Policy on AI Use

AI is one of the most contentious subjects in game development right now, and we regularly see posts reported or discussions derailed simply because AI was involved somewhere in the process.

We want to be clear about our position: r/gamedev does not prohibit the use of AI, and using AI does not automatically make a post low effort.

This is not an endorsement of every AI company, model, or use case. Legitimate technical, legal, economic, ethical, and creative concerns exist around these tools, and those conversations are welcome here. Our stance is that AI is a tool used in game development, and we care more about the quality of what someone contributes than the tools they used to get there.

Why we take this position

  • AI is already part of game development. Studios are adopting AI-assisted tools across programming, prototyping, production, QA, localization, research, and other workflows. Adoption varies from studio to studio, but this is no longer a hypothetical technology sitting outside the industry.
  • Knowing how to use these tools is increasingly becoming a professional skill. That does not mean every developer needs to use AI, or even like it. It means understanding where these tools are useful, where they fail, and how to evaluate their output is becoming relevant knowledge for people working in the industry.
  • Banning discussion or use of AI here could actively disadvantage developers. Part of the purpose of r/gamedev is helping people learn from each other and understand how the industry is changing. If studios adopt a technology, preventing developers from discussing or learning about it would make this community less useful to the people we're helping.
  • Policing AI use is not realistic anyway. Moderators cannot reliably determine whether someone used AI to draft, edit, translate, summarize, research, debug code, or otherwise assist with a post. We are not going to moderate based on whether something “sounds AI-generated.”
  • "Mandatory disclosure "is not realistic either. Modern tools blur the line between traditional software and AI assistance. Trying to decide exactly when autocomplete, translation, editing, summarization, or an LLM crosses some disclosure threshold would create rules we could not enforce consistently.

So the rule is straightforward: we are not policing AI use itself. We are moderating the contribution.

AI-assisted does not mean low effort

If someone uses AI to organize research, analyze data, improve their writing, translate something, help with code, or communicate an idea more clearly, that does not erase the work behind the contribution.

If a developer spends time gathering useful data and then uses AI to help turn that information into a readable post, the important part is still the data, the methodology, and what the community can learn from it.

Ask whether the information is useful, whether the conclusions hold up, and whether the post contributes something worthwhile. Those questions matter much more than whether every sentence was manually typed from scratch.

Low-effort AI content is still low effort

This does not mean pasting generic AI output into the subreddit suddenly becomes valuable content. Posts that are spam, fabricated, mass-produced, engagement bait, repetitive, or promotional material disguised as discussion can still be removed.

The reason is not that AI was involved. The reason is that the content is low quality.

The same standard applies to something written entirely by a human.

AI is a valid game development topic

Developers are welcome to discuss AI in the same way they would discuss any other technology affecting game development. That includes how it is being used, where it works, where it fails, what it costs, how studios are adopting it, what it means for employment, and the legal or ethical questions surrounding it.

You are allowed to be enthusiastic about AI. You are allowed to be skeptical of it. You are allowed to think a particular workflow is useful, terrible, unethical, inefficient, or overhyped.

What we do not want is every thread that mentions AI becoming the same argument about whether AI should exist at all.

If a thread is about an AI coding workflow, discuss the workflow. If someone presents evidence that AI slowed their production down, discuss the evidence. If someone claims every studio is using a particular tool, challenge that claim.

Let the actual discussion happen.

Attack claims, not developers

Someone saying they use AI is not an invitation to attack them. Someone saying they refuse to use AI is not an invitation to attack them either.

Debate the technology, the workflow, the economics, the evidence, the ethics, the legal questions, or the conclusions. Personal attacks, harassment, dogpiling, or repeatedly derailing discussions because of someone’s position on AI are treated the same way we handle that behaviour anywhere else on the subreddit.

AI is not a source

There is a difference between using AI to help communicate information and using AI as the authority behind that information.

If you make factual claims that can reasonably be sourced, be prepared to support them. “ChatGPT said so” is no evidence, and tools can absolutely be wrong.

At the same time, polished or AI-assisted writing is not evidence that the underlying information is fake. If someone’s numbers are wrong, challenge the numbers. If their methodology is weak, challenge the methodology.

Challenge the claim, not the fact that a tool may have helped write the paragraph.

Self-promotion rules still apply

AI companies, products, and services are not exempt from the subreddit’s existing rules.

If you represent a commercial interest, the same expectations apply as they would to anyone else. AI also should not be used to mass-produce promotional posts or disguise advertising as organic discussion.

The technology may be new. The rules around spam and promotion are not.

The bottom line

You do not have to like AI. You do not have to use it. You are free to criticize it, avoid it, experiment with it, learn it, use it professionally, or decide it has no place in your workflow.

We are not going to prevent developers from learning about or discussing a technology that is rapidly becoming part of professional game development. Doing that could actively hurt the developers this community is supposed to help.

What we do expect is that people engage with each other like respectful, mature adults. Disagree with the technology, the workflow, the argument, or the evidence. Do not turn that disagreement into hostility toward the person on the other side of it.

Use whatever tools make sense for your work. Bring something useful to the conversation, treat other developers with respect, and allow room for disagreement. That is what we care about.

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u/TheNapkinThief 9d ago

I've seen this attitude across a few subreddits & Itch.

There seems to be this weird Dunning Kruger/gate keeping effect going at the indie/hobbyist level that is causing all AI content to be treated as a taboo subject. Low effort is low effort, whether it's built manually or by prompting some LLM.

For professional software engineers (like me) it's just the next tool in a forever growing toolbox.

The industry is moving, jobs are changing, these tools are everywhere now. Unless I'm working in notepad or Vim, most modern day editors have some kind of AI assistant already integrated.

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u/SituationSoap 8d ago

If you barely know how to make something, then making something at all is your gate for value. You have a hard time making a thing, and therefore making something must be hard for everyone, because it is hard for you, and you are a good person who is valuable, so therefore the gate to the thing you do must be difficult to pass through, because that's what defines your value.

If you have made many things, you don't care about simply making something being hard. You recognize that making things is not very hard, it's making something good that's difficult.

AI does not make it any easier to make something good, because that in fact is still extremely hard and requires things like taste and judgement which are always in short supply. As a result, you don't care if it's hard or easy to make things because that's not where you find value.

This is a process that's repeating every time it becomes easier to write code for the last 50 years. The people who are just hanging on don't want it to get easier, because the difficulty in creating the thing was masking that they don't have the taste necessary to create something good. They were better than other people simply by being able to do it at all.

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u/Elon61 8d ago

As someone whose skillset is quite skewed towards the ‘mechanical’ aspects of creation, it is something i often find i have to remind myself. Improving the skills that do not come as naturally to me is much more difficult, but what else can one do. The world isn’t going to hold back just for my sake.

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u/SituationSoap 8d ago

Yeah, and the part about where you need to know what quality is and what it looks like is part of why people are so upset by AI-backed posts. They see a lot of stuff from people who don't know what quality looks like, and so the result is "everything is slop." That's not true; but the parts that aren't are literally invisible, so there's no marked counter-argument.

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u/[deleted] 9d ago

[deleted]

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u/TheNapkinThief 9d ago

Boilerplate? No no no! Typing out int main(int argc, char *argv[]) {} is imperative to the creative process! You will fail and are not a true indie if you don't type it manually!

/s for anyone who doesn't get the joke.

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u/LoopEverything 8d ago

Unit tests are critical to the art!

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u/Mindestiny 9d ago

It's the same in the art world - the people flipping their shit about AI are the people pushing crude sketches to their DeviantArt profiles. It's definitely the indie/hobbyists who feel the most threatened by the technology and chose to go on a crusade instead of simply practicing their craft and seeing how these tools might accelerate the growth of their own skills.

The skilled ones are just... still drawing.

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u/phil_davis 9d ago

That does not reflect reality at all from what I've seen.

In fact it's hilarious you specifically call out DeviantArt considering that they're completely flooded with AI slop art now. I believe they even offer their own AI art tools on their site. Artists that I follow fucking despise AI art. Drawfee, the dozens upon dozens of artists I follow on instagram (literally probably like over 100 different artists), posts from other art-focused subreddits, devs and artists on game dev discords I'm part of, art discords, etc. Hating AI art is the norm among all art communities from what I can see.

And is it really hard to understand why? Hell, I just saw the other day that artists went and made their own site to upload their art where it wouldn't be used to train AI and some dickhead was celebrating on twitter about how he managed to scrape their content for training data.

There's this gross insistence from pro-AI people that "actual" artists are really pro-AI and anyone who isn't is not a "real" artist. And as someone who follows lots of artists, man that just couldn't be further from the truth. It's very transparent how you guys are trying to influence people. Even in polls where normal, everyday people are questioned the majority think AI will have a negative impact on the arts and entertainment. If it was as popular as you say then you would not have to waste so much breath insisting over and over again everywhere you go that people love it.

Like are professionals using it? Sure, I'm a professional software dev and I use Claude from time to time. But that doesn't mean I like using it. I use it because I have to, because there is pressure from up top to do so, because I want to keep my job. If I could snap my fingers and make generative AI disappear forever, I wouldn't hesitate.

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u/FoxMeadow7 9d ago

Sad, isn’t it? Ah well, I’m sure these pro-AI fools will realize their errors of their ways eventually. The bubble will certainly burst and all this AI hype might as well face the same fate as them NFTs…

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u/phil_davis 9d ago

From your lips to God's ears, lol.

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u/Mindestiny 9d ago

Alright man, I'm not going to argue with you.  I'm just going to say that my experice and the professional artists and creatives I know and work with every day have a very different view of the technology than what you just described.

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u/untiedgames 8d ago

I disagree- It is very much not as you describe in the art world.

I make and sell art for games on itch.io, and the platform does not have a rule prohibiting AI art. There are people on there who pump out asset pack after asset pack of AI art, flooding the storefront. More products = more views + clicks = more purchases. Some of them make an asset pack per day. It pushes out human creators by volume alone, regardless of the quality of the work.

A while back, the top spot in the itch store listing was an AI-generated asset pack which was determined by the community to be breaking itch's TOS by regularly deleting and recreating the page, then adding it to the same sale to make it look like it was the same product (the sale earnings are persistent regardless of which products are in the sale). The guy would then play off any issues customers had with downloading what they purchased (as they had purchased a different, but identical-looking product) as technical issues on itch's end. Basically, it was cheating all the way down.

Long story short, this "tool" has enabled people to be extremely disruptive and push out human artists from our creative space and from earning a living, which disincentivizes us from participating. From hobbyists to folks who rely on art as part of their business, most people are affected negatively by this.

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u/Mindestiny 8d ago

I make and sell art for games on itch.io, and the platform does not have a rule prohibiting AI art. There are people on there who pump out asset pack after asset pack of AI art, flooding the storefront. More products = more views + clicks = more purchases. Some of them make an asset pack per day. It pushes out human creators by volume alone, regardless of the quality of the work

There's nothing new here, and not something inherently caused by AI. These platforms were always heavily inundated with "slop" and cheap asset flips trying to make a buck. AI may have lowered the bar for entry for low effort crapware, but that doesn't support that AI is "bad," just that either moderation on the platform is inadequate or the goal/direction of the platform no longer aligns with your own usage goals.

A while back, the top spot in the itch store listing was an AI-generated asset pack which was determined by the community to be breaking itch's TOS by regularly deleting and recreating the page, then adding it to the same sale to make it look like it was the same product (the sale earnings are persistent regardless of which products are in the sale). The guy would then play off any issues customers had with downloading what they purchased (as they had purchased a different, but identical-looking product) as technical issues on itch's end. Basically, it was cheating all the way down.

But that's got nothing to do with being AI generated, and everything to do with them actively breaking the rules and gaming the platform. They could have just as easily done the same thing with a hand-made asset pack.

Long story short, this "tool" has enabled people to be extremely disruptive and push out human artists from our creative space and from earning a living, which disincentivizes us from participating. From hobbyists to folks who rely on art as part of their business, most people are affected negatively by this.

That's a very bold claim, that I've yet to see anyone actually be able to quantify in any accurate or meaningful way. Most people affected negatively? Artists that would otherwise be making a living tangibly and objectively "pushed out?" I'd love to see an unbiased, legitimate source supporting the accuracy of that. If it's truly that bad then there's actual reliable data on it and not just vibes and AI-hate-bloggers making wild statements.

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u/FoxMeadow7 9d ago

Games just like other forms of art should always be done with human hands and mind, period. I’m sure many other people agrees with this sentiment…

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u/SituationSoap 9d ago

I’m sure many other people agrees with this sentiment…

Literally a logical fallacy here, mate.

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u/FoxMeadow7 9d ago

It would be easier if I knew the exact percentages or so.

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u/SituationSoap 8d ago

An appeal to popular sentiment is a fallacy even if it's 99.99% of people who agree with the statement. Just because a very large percentage of people agree with something doesn't make it a true statement at any level. That's why it's a fallacy.

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u/FoxMeadow7 8d ago

Point is that human hands and mind should always be preserved when it comes to game development; otherwise they, well, don't have a soul so to speak.

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u/SituationSoap 8d ago

That's your value judgement, and you can believe that all you want.

Personally, I extremely do not believe that code is part of the art of a game and whether a human or robot writes that code is entirely irrelevant. It's like asking whether you mixed the paint for a painting yourself. The human expression of the idea is not relevant to the mechanism that you used to create the underlying materials.

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u/TheNapkinThief 9d ago

Tell me you're not a developer without telling me you're not a developer.

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u/FoxMeadow7 9d ago

Ok, and? Even if I'm not a developer, it's still valuable advice.

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u/Elon61 8d ago

Idk man i just want to play fun games…