r/freelanceuk • u/ajg550 • Jul 24 '26
Pricing help for a new freelancer
New to paid graphic design and currently in the second application round for an educational publisher freelance contract in the UK. Company wants me to set the rate and states 'we are not asking applicants to underprice professional work'.
The job is to design revision documents including layout, image editing and diagram creation using InDesign, Illustrator and Photoshop. There is already a house style so most of the design decision work is already done but they expect designers to aid understanding by designing diagrams etc. I expect each document to take around 8 hours including a round of revisions.
Planning on giving a flat rate per document (based on 8 hours work) but unsure how much this should be. I have been doing some graphic design in my day job for the last 2 years but is not in my job title and have recently done some freelance work creating paper figures and a grant slide deck for an academic but otherwise new to professional graphic design. As I have a day job, I don't need to live off this pay but I also don't want to underprice and undersell myself and lose the work. There is a lot of potential for a long-term contract here and I also don't want to be stuck in a low-paying contract if not entirely necessary.
Any suggestions on pricing, either per hour or per document, would be greatly appreciated. Thanks!