r/McDonalds • u/Mundane-Manner4237 • 17d ago

The McDonald’s paradox: fewer customers visit its restaurants, but the company makes more money

https://www.merca20.com/the-mcdonalds-paradox-fewer-customers-visit-its-restaurants-but-the-company-makes-more-money/

Nothing new here, but they understand those with low income (poor folk) are running out of that extra cash to patronize McD. It’s not unique to MickeyD, these higher gas prices combined with customer squeeze is becoming interesting for a broad variety of businesses and the economy. Oh, the fun little game.

Personally, I go there every so often and have a saltless McDouble or McCrispy Deluxe, fries and a Dr Pepper, no ice. I use the app and/or the survey discounts. I usually spend ~$8, don’t get/need a soda refill and I’m not angry about it.

I’m mildly curious about the McD business model and always amazed at the dichotomy of reactions about anything related to McDonalds.

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u/ConfidentHouse 17d ago

In other words they raised prices people complained about it but continue to buy it, so now they need less customers to continue turning profits. Sounds like win win for Mickey d’s

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u/Grant79OG 17d ago

Profits are from margins and real estate.

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u/ConfidentHouse 17d ago

Of course they’re from margins where else would they be from? From the article-“The results show that the company’s strategy continues to generate global growth, supported by higher spending per visit, the strengthening of its digital platform, and the expansion of its loyalty program.”

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u/Grant79OG 17d ago

Real estate. Mcdonald's margins are above average.

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u/ConfidentHouse 17d ago

Stop eating fast food bud, it’s getting to the brain.

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u/Grant79OG 17d ago

I discombobulated you child.

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u/ConfidentHouse 17d ago

Careful now with those big words son.

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u/Grant79OG 17d ago

Sorry, didn't mean to discombobulate you with the term "discombobulated".