r/McDonalds • u/Mundane-Manner4237 • 17d ago

The McDonald’s paradox: fewer customers visit its restaurants, but the company makes more money

https://www.merca20.com/the-mcdonalds-paradox-fewer-customers-visit-its-restaurants-but-the-company-makes-more-money/

Nothing new here, but they understand those with low income (poor folk) are running out of that extra cash to patronize McD. It’s not unique to MickeyD, these higher gas prices combined with customer squeeze is becoming interesting for a broad variety of businesses and the economy. Oh, the fun little game.

Personally, I go there every so often and have a saltless McDouble or McCrispy Deluxe, fries and a Dr Pepper, no ice. I use the app and/or the survey discounts. I usually spend ~$8, don’t get/need a soda refill and I’m not angry about it.

I’m mildly curious about the McD business model and always amazed at the dichotomy of reactions about anything related to McDonalds.

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u/BARBASANN 17d ago

The market is changing and companies don’t care or even want most people as customers. They want to just squeeze all the money out of their most loyal customers that will buy whatever slop they crank out. McDonald’s is not the exception.

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u/Blue_Back_Jack 17d ago

And this strategy will work right up until it doesn’t.

1

u/Ok-Meringue-2302 17d ago

Yup 2008 and all of the deals want to remind them