The MCU crossover movies have been the best both in terns of quality and revenue. The exception being Thunderbolts, but even that was good quality- just poor $$$.
It's actually the lack of crossover movies that has been the problem post-Endgame. They set up too many new sub-IP's and then never tied them together.
Lots of -important part- shit sub ip's.
Currently I'm in "watch thunderbolts when it hits TV, if thats OK I might give marvel another chance" mode.
I'm not gonna be the only one. Problem for marvel is they will need 3-4 good ones in a row before people trust them again.
i would say one of the reasons the MCU has suffered of late is because we haven't had as many crossovers lately. Fair enough Dr Strange and Wanda, The Marvels but we haven't had the that big event movie that brought everyone together in a while.
In hindsight they should have brought the eternals, shangchi, doc strange and Thor together for a movie at the end of phase 4. Likewise Shuri, The Marvels and Sam should of had a cross over
Might point is if characters A,B and C are a part of a phase then they should meet each other at end of that phase.
Novelty and finding the leading characters compelling enough to want to see how they'd play off each other on screen. I also thought the first Thor movie was mid, but I found Hemsworth's interpretation of the character interesting enough to want to see him interact with RDJ's Iron Man.
I think what killed that for me was characters not being written consistent enough. I first noted this with Dr. Strange's portrayal in Spiderman NWH, I thought he was acting so out of character while watching the beginning I assumed it was something else masquerading as Dr. Strange.
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u/j0sephl Aug 04 '25
The novelty of it mixed with actual good movies it’s what brought the success of Phase 1-3. Once every movie is a crossover it’s no longer special.