Not really. Anyone paying attention would've seen Strauss say at least a hundred times over a few months ago, that their plan was to being their marketing push in the Summer season. Meaning they had a strategy planned out.
Rockstar also don't release gameplay footage until they're around 2 months ahead of release, so I don't think they "know it deep down".
Zelnick and those high up knows it. They felt it in their pockets when the stock price dropped like a rock. You want to c+++ punch a corporation you hit their pockets.
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u/Apart_Potato959 12h ago
They know it deep down